How long should a YouTube title be?

Keep the core promise within the first 45 to 70 characters so it is not truncated on mobile or in search. YouTube allows up to 100 characters, but the end is often cut off.

Where do YouTube titles get cut off?

Titles are truncated on mobile, in search results, and in suggested sidebars, each at a different point. Front-load the most important words so the promise survives.

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YouTube Title Character Counter

Count your title length and see exactly where it gets truncated on mobile and in search before you publish. Aim to keep the promise within the first 60 characters.

Your title

characters / 100

words

Start typing

Mobile preview (~40 chars)

Your title…

Search / desktop preview (~60 chars)

Your title…

Tip: front-load the words that matter. Because titles get cut on mobile, in search, and in suggested feeds, the first 40 characters should carry the core promise.

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